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Custom CRM software your sales team will actually use.

We create customised CRMs for businesses, built around their own sales process: capture every enquiry, follow up on time, and see which sources turn into revenue.

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Built for
Sales teams, founders and front desks
Captures leads from
Website forms, Meta and Google lead ads, WhatsApp and calls
Works on
Phone, tablet and desktop browsers

What's included

Everything between the first enquiry and the signed deal.

Pick the modules you need now and add the rest as your team grows into them.

  • Lead capture

    Leads from your website, Meta and Google lead forms, WhatsApp and phone calls land in one list, tagged by source.

  • Assignment and speed-to-lead

    New leads go to the right person automatically, with an alert, so nobody waits hours for a reply.

  • Pipeline and stages

    Your stages, your names. Move deals along and see what's stuck at a glance.

  • Follow-ups and reminders

    Every lead has a next action and a due time, so follow-ups stop living in people's heads.

  • Quotes and proposals

    Create quotes from your price list and track which are sent, accepted or lost.

  • Reports that matter

    Leads by source, response times, conversion by stage and revenue by salesperson.

  • WhatsApp and email

    Send approved templates and keep every conversation on the lead's record, so history is never lost.

  • Roles and permissions

    Each person sees what their role needs. Managers see the whole team.

  • Data import

    Bring your existing leads and customers across from spreadsheets or your old CRM.

Who it's for

Built for teams that sell by phone and WhatsApp

  • Real estate

    Hundreds of enquiries, site visits and follow-ups, with every lead owned by someone.

  • Education and coaching

    Admission enquiries, counselling calls and fee follow-ups through each intake.

  • Clinics and healthcare

    Appointment requests and treatment follow-ups. For dental clinics, see Aligner Launch.

  • Manufacturing and distribution

    Dealer and distributor enquiries, quotes and repeat orders in one pipeline.

  • Professional services

    Long sales cycles, proposals and renewals that should never slip.

  • Retail and e-commerce

    Repeat customers, WhatsApp orders and offers sent to the right people.

See every industry we work with

Why custom

Ready-made CRMs make you sell their way.

Every CRM we build is customised to one business and its needs. Most ready-made CRMs are built for an imaginary average sales team. Yours has its own stages, its own hand-offs and its own reasons deals are won or lost. We build the CRM around those, so the software records what your team already does instead of adding admin to their day.

  • Your stages, fields and reports, and nothing you don't use
  • Connected to your ads, website and WhatsApp from day one
  • Room to add ERP, HR or any other custom system on the same data

Integrations

Connects to the tools you already run on.

Custom software shouldn't be one more island. We connect your CRM, ERP, apps and website to the tools your business already uses, so data moves on its own instead of being typed in twice.

  • Two-way sync, webhooks or scheduled imports: whatever the tool supports
  • Anything with an API or a data export can be connected
  • Not on the list? Ask. These are only the most common

Messaging and calls

Conversations land in the CRM, next to the customer’s history.

  • WhatsApp Business
  • Gmail
  • Outlook
  • Microsoft Teams
  • Slack
  • Zoom
  • Twilio

Lead sources and ads

Every enquiry arrives tagged with where it came from.

  • Meta lead ads
  • Google Ads
  • Instagram
  • LinkedIn
  • YouTube
  • Google Analytics
  • IndiaMART
  • Justdial

Payments

Payment links, receipts and paid status, recorded against the sale.

  • Razorpay
  • PhonePe
  • Paytm
  • Google Pay
  • Stripe
  • PayPal

Accounting and ERP

Invoices, stock and payments stay in step with your books.

  • Tally
  • Zoho Books
  • QuickBooks
  • Xero
  • SAP
  • Excel

Commerce and shipping

Orders flow in from your store, dispatch flows back out.

  • Shopify
  • WooCommerce
  • WordPress
  • Amazon Seller
  • Shiprocket

Files and scheduling

The sheets, folders and calendars your team already uses.

  • Google Sheets
  • Google Drive
  • Google Calendar
  • Calendly
  • Notion

CRMs you have today

Bring your history across, or keep both in sync while you move.

  • HubSpot
  • Salesforce
  • Zoho CRM

Automation and AI

Workflows and AI agents that act on your own data.

  • Zapier
  • Make
  • n8n
  • OpenAI
  • Claude
  • Gemini

Cloud and data

Hosting, databases and the dashboards on top of them.

  • AWS
  • Google Cloud
  • Firebase
  • Supabase
  • Power BI

Logos are trademarks of their owners and show common connections, not partnerships.

How it works

How a project runs

No big launch at the end: you see results early and steer what comes next. Based in Kashmir, we work with businesses in India, the US, the UK, Canada, the Gulf and worldwide. Where we work

  1. 01

    Discovery call

    We ask how work flows today, who does what, and where growth leaks.

  2. 02

    Scope and quote

    A written scope and a quote for each phase, before any work starts.

  3. 03

    First release

    We fix the part that costs you most first, so results show early.

  4. 04

    Launch and grow

    Training for every role, then improvements and support under an agreed plan.

FAQ

CRM questions

Can you move our data from our current CRM or spreadsheets?

Yes. We map your existing fields to the new system and import your leads, customers and history before launch.

Will it work on phones?

Yes. It runs in the browser on any phone, tablet or computer, and can be added to a phone's home screen like an app.

Can it connect to our ad campaigns?

Yes. Meta and Google lead forms can feed the CRM directly, and closed deals can be reported back to the ad platforms so your campaigns learn which leads actually buy.

Do you build CRMs for specific industries?

Every CRM we build is shaped to one business's process. For dental clinics we go further: Aligner Launch, our dental practice, is building a patient-journey CRM made for clinic front desks.

How much does a custom CRM cost in India?

It depends on the modules, the number of users and roles, and the integrations, such as WhatsApp, ad platforms and accounting. We scope it on a call and send a written quote for each phase, so you see the cost before anything is built. Starting with one well-chosen module keeps the first phase small.

Should we use a ready-made CRM like Zoho or HubSpot instead?

If a ready-made CRM fits how your team sells, often yes, and we will tell you so. Custom makes sense when your process does not fit their templates, when per-user fees keep climbing as you grow, or when the CRM needs to be tied closely to your WhatsApp, ads and operations.

Can the CRM send WhatsApp messages?

Yes, through the official WhatsApp Business Platform: approved templates for reminders and follow-ups, with replies logged on the lead record.

Related

  • Service

    Performance marketing

    Google and Meta campaigns that send qualified leads straight into your CRM.

  • Service

    Automation & AI

    Chatbots and voice agents that answer, qualify and book, and write it all to your CRM.

  • Guide

    The lead leakage audit

    A 30-minute check of where your enquiries go cold, and which leak to fix first.

Contact

Request a call

Leave your number and we'll call to understand how your business runs today. If software or marketing won't help, we'll say so.

  1. 1 We call you backOn the number you leave, during working hours.
  2. 2 We map where work breaks Which jobs live in spreadsheets, WhatsApp or memory, and what that costs you.
  3. 3 You get a written scope and quoteOr honest advice if you don't need us.
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